A REPORT released by VisitBritain reveals that visitors from the Middle
East are Britain’s most zealous international shoppers, while one in three French visitors buy British food and drink to take home.
VisitBritain’s report – What inbound visitors shop for in Britain – shows that it’s not just high-end goods that international guests find attractive. The study identifies the most commonly purchased item as ‘clothes or shoes’ (41%), followed by ‘food or drink’ (24%) and then holiday ‘souvenirs’ (16%).
Patricia Yates, director of Strategy and Communications at VisitBritain, said: ‘Britain offers a great shopping experience. We have wonderful shops whatever the price range, a unique sense of style and authentic British brands. By inspiring our guests to shop, we can spread the economic benefits of tourism across the whole country, further adding to the export earnings delivered by Britain’s fifth largest industry: tourism.’
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