Aussie travellers underutilise mobile technologies

NEW research from Amadeus has found that despite Australia’s high smartphone penetration, Australian travellers are less likely to use their mobile phone when they travel, compared to their Asia Pacific counterparts. 

The research ‘Journey of Me Insights: What Asia Pacific Travellers Want,’ also found Australians prefer peer to peer recommendations, rather than a travel agent or social media, but are willing to trade personal data to receive relevant offers and personalised experiences from travel providers.

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Social media celebrates some big birthdays this coming week…

‘World Social Media Day’ is coming Friday 30th June 2017 - launched by website Mashable as a way to recognise and celebrate social media’s impact on global communication. 

Saturday 8th July, marks six years since Snapchat was first launched - as "Picaboo" on iOS on July 8, 2011. The app was later relaunched officially as Snapchat in September 2011.

As the globe honours its favourite social sites and apps, travel site momondo.co.uk this week considers how we choose to use social media on holiday.

From a survey of 1000* Brits this year, momondo found over a third post photos on social media, and one in five write updates regularly while away.

Interestingly the number of Brits who avoid social media has dropped by 10% year on year – that’s 23% of Brits in 2017, compared to 33% of Brits in 2016 - suggesting it’s more popular than ever to keep engaged with friends and family online while travelling.

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