Monsoon season shows 60% increase in demand

MONSOONS being a traditional low season for travel, the dip in demand vs supply works well to the consumer’s advantage: special deals/discounts offered by airlines and hotels create strong allure/incentive to inspire “travel savers”. Additionally, value-options like complimentary transfers, dining or spa-vouchers make Monsoon travel a truly attractive value proposition for Indians.

Statistics available with Thomas Cook India reveal that travel-hungry Indian consumers leverage the Monsoon opportunity to avail of savings of 15-20% or more on domestic packages, compared to peak season rates. This “travel saver” trend is especially high with value seekers; strong uptake seen across DINKs, millennials, ad hoc groups of friends and family; equally corporate incentives/ team activities.

The Monsoons offer India’s work-weary warriors potential for much needed rest & relaxation- a mini-break from work pressures. And with 3 to 4 long weekends during this period, scope for both weekend and extended weekend getaways.

The Monsoons showcase #India at her best, with pleasant weather, a refreshing green cover and waterfalls- water bodies in full flow, hence offering today’s protagonist traveller eclectic travel experiences: self-drive holidays and outdoor-adventure journeys of discovery (including nature trails and landscape photography tours to The Valley of Flowers at Uttarakhand, Maharashtra’s picture perfect Kaas-Pathar Valley, etc). This is also the best time for Kerala’s famed ayurveda treatment and a leisurely back-waters tour; also indulgent spa-wellness getaways.

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Kenya to waive visa fees for children

THE KENYA TOURISM BOARD will waive visa fees for children under the age of 16 from next month in a further bid to woo back visitors. The waiver applies to all nationalities and is designed to encourage more families to visit #Kenya. 

In addition, all Kenya Wildlife Service park fees will also be capped at £41 for the financial year 2016/17, down from £62.

The moves come after Kenya introduced incentives for charter airlines at the start of this month.

The country has seen international arrivals drop dramatically following a number of terrorist attacks. At the end of last year, Mombasa was served by only three charter airlines, down from 30 a few years ago.

Major UK operators including Thomson, First Choice, Cosmos (now Monarch) and Kuoni evacuated their clients from Mombasa in May 2014 after the UK Foreign Office advised against travel to the area. Gradually the travel advisories have been lifted and parts of the coast are now re-open to tourism.

The latest incentives are part of the Kenyan government's commitment to the tourist industry, especially in the coastal regions.

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Picture Credit: http://www.flickr.com/photos/13718235@N00/4929127313">Wildlife - Crescent Island, Lake Naivasha, Kenya</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by-nc-sa/2.0/">(license)