Tourism to Japan breaks all records

THE Japan National Tourism Organization announced that more than 30 million overseas travelers visited Japan in 2018, an all-time record and an 8.7% increase over 2017 (the previous record year).

"Tourism to Japan from the United States – about 5% of the total – soared 11%," says Naohito Ise, Executive Director of the Japan National Tourism Organization in New York.

In 2018, America's two most influential travel magazines gave #travel to #Japan a major thumbs-up, with Travel+Leisure pronouncing Japan the "Destination of the Year" for 2018 and the Condé Nast Traveler Readers' Choice Awards citing Tokyo and Kyoto as the top two big cities in the world.

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Sustainable travel off the Golden Route

TOKYO based startup tour operator Heartland JAPAN is leading the way in creating sustainable #travel #destinations off the so-called Golden Route (Tokyo, Kyoto, Hiroshima etc.) which is currently overburdened by the year on year increase in inbound travellers (an increase of 450% over the past five years), set to reach 40M in 2020.

In spite of the staggering rise in foreign tourists, relatively little has been done so far to make travellers aware of alternative destinations, with a continued fixation on commercialised travel spots. It is here that Heartland JAPAN positions itself in providing the information and means for inbound visitors to journey off the beaten track.

Heartland JAPAN aims to create life-changing journeys, to provide physical and spiritual fulfillment through outdoor activities, hands-on experiences and cultural exchanges with locals. The company’s current fully guided adventure tours cover five destinations across #Japan, all of which are reachable from the various 2019 Rugby World Cup and 2020 Olympics game sites, providing the perfect opportunity for visitors to these events.

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Conde Nast scores Tokyo as #1 top large city in the world

Condé Nast Traveler today announced the results of its 30th annual Readers' Choice Awards with #Tokyo recognized as the #1 top large city in the world, with a score of 91.35, and #Kyoto recognized as the #3 top large city in the world, with a score of 88.98.

"This recognition from Condé Nast's readership is a testament to the growing North American passion for Japanese destinations," stated Ken Iwata, JNTO New York's Executive Director. "JNTO will continue and further its effort to inspire people to visit Japan, including hidden gems of less-traveled areas such as Setouchi."

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Japanese tourism on the rise

TOKYO, Osaka and Kyoto are experiencing tourism growth and becoming more visible as top International destinations.

In Euromonitor's Top 100 City #Destinations Ranking 2017, the organization named #Japan one of the year's greatest success stories. Tokyo rose six places to 17, and Osaka experienced 52% more tourist arrivals in 2015 than 2014. 

Further evidence that Osaka is on the rise, the city's Hotel St. Regis was recently named both one of the 10 best city hotels in Asia and one of the top 100 hotels in the world by Travel & Leisure. Kyoto was listed fourth on Travel & Leisure's 2017 The World’s Top 15 Cities list.

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