Campaign for accessible holidays

VISITENGLAND has launched a marketing campaign aimed at championing accessible tourism in England, a sector worth more than £2billion a year to the domestic tourism industry, with strong growth potential. The national tourist board has worked with a number of destinations and the Disabled Persons Railcard to develop guides highlighting accessible tourism experiences across the country. The Access for All Campaign aims to position England as a leading destination for accessible tourism.

The campaign, funded in part by £100,000 from the government’s Regional Growth Fund, is a cost-effective way for selected English destinations to showcase their accessible tourism businesses and attract more visits from disabled travellers and others with access needs, and their companions.

Each destination has selected accommodation and attractions which have then been through an Access for All programme developed by VisitEngland to ensure they’re delivering the highest standard of access for visitors.  Destinations involved in the campaign include Leicestershire, Newcastle-Gateshead, Brighton and Bath.

Said James Berresford, chief executive of VisitEngland: “ Whether exploring the wonders of Roman England in Bath, enjoying a vibrant seaside break in Brighton, journeying through Leicestershire’s heritage, or taking in the bustle of Newcastle-Gateshead, with these guides you can enjoy a fantastic holiday and feel confident that the places you visit will meet your access needs.”  

Go Holiday news