THE UK’s leading travel company has kicked off its name change campaign to highlight that Thomson is changing to TUI.
A new TV ad debuted during ITV’s flagship Saturday night programme the X Factor last week. The advert showed a man diving into clear crystal blue water; the message was simple, ‘Thomson is changing to TUI.’
The 20 second ad, created by Young and Rubicam, is at the heart of a wide scale communications offensive that will cement the name TUI in the minds of the British public as Thomson’s transition from UK number one to world number one reaches the final stages. The company announced in December 2016 that its summer 2017 marketing campaign ‘moments’ would be the last under the Thomson brand name, paving the way for a full re-brand by the end of the year.
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