Lanzhou City on the big screen

A video exhibiting the charming culture of Lanzhou City will be broadcast on the mega screen of the "Crossroads of the World" -- New York Times Square. The video is produced by the News Office of Lanzhou City Government, and is titled "Golden Lanzhou, the City of the Yellow River". 

#LanzhouCity is proud to share the city's image and culture with the world at this very special time, when the People's Republic of China celebrates its 70th anniversary and embarks on its path to pursue new achievements and communicate more with the world for peace and hope. Following its nation's footsteps, Lanzhou City is trying its best to protect Oriental culture as well as develop itself.


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On the runway . . .

easyJet, Europe’s leading airline, has today announced that it has reached a key milestone in its ambition to attract 20% of new pilots joining the airline to be women by 2020, having achieved a new high of 15% of new entrants to the airline being female, over the past financial year.

It comes at a time when only 5% of all pilots worldwide are female, according to the International Society of Women Airline Pilots. Of that, just over 450 of them have achieved the rank of captain – which means that almost every female commercial airline captain could fit onto an A380 aircraft.

In October 2015, women only made up 6% of easyJet’s new pilot intake. As a result of the campaign in 2016, easyJet had doubled the intake to 12% and has been increasing ever since towards its ambitious target of 20% by 2020. 

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Explore the beauty of Prague

PRAGUE Airport, CzechTourism, Prague City Tourism and the tourism hub for Central Bohemia have launched an advertising campaign in New York.

The campaign aims to present #Prague and Central Bohemia in the US as an attractive and safe #destination and promote incoming tourism from the country.

The campaign to promote tourism in Prague and Central Bohemia includes approximately 1,000 advertising spaces on New York underground trains and 80 advertising spaces in the underground station on 53rd Street and 5th Avenue, right in the centre of Manhattan.

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New tourism campaign for Honduras

THE Honduras Institute of Tourism (IHT) announced today its newest tourism campaign that showcases the broad diversity of the country and all it offers international tourists to discover. 

Featuring a two-minute video that takes travelers on a journey to Honduras' most beautiful treasures, the digital campaign, "You Can't Leave Honduras Without Really Knowing Honduras" intends to elevate brand awareness and educate potential travelers of the many curated experiences they can discover in the country.

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Travel to Puglia with your morning brew

PUGLIA'S official tourist board has launched a new marketing campaign in association with London based advertising agency CupTheMarket. 150,000 thirsty Londoners will sip their morning brew in Puglia-branded paper cups which will be distributed from 50 coffee shops across the Capital’s zones one and two.

The fully compostable cups will feature captivating designs recalling iconic Apulian landmarks. The Trulli, the countryside, the sea and cactuses are all represented under the strap line ‘#Puglia travel therapy, grab your cup of happiness’. In between City meetings or whilst enjoying their lunch in Hyde Park, potential visitors will be able to link directly to the Tourist board’s landing page through a unique QR code printed on the eco-friendly cups.

A number of cafés will also distribute leaflets inviting customers to snap a selfie with their Puglia paper cups and post it on Instagram using the #weareinpuglia hashtag, with prizes on offer for the best shots.



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New global campaign to boost inbound tourism

NATIONAL tourism agency VisitBritain is this week launching a new global campaign for 2018 to boost inbound tourism to Britain. The campaign ‘I Travel For…’ uses short films and story-telling to shine the spotlight on unexpected experiences and less-explored destinations in #Britain, alongside its globally renowned and iconic landmarks and attractions. The campaign aligns the passions that motivate people to #travel with experiences that can only be had in Britain, inspiring overseas visitors to book a trip right now.


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Dundee campaign targeting Americans

TOURISM Australia has launched the next phase of its A$36 million Dundee campaign with a series of videos inviting Americans to book a trip Down Under and visit the ‘set’ of the movie. 

Starring Aussie actor Luke Hemsworth, the videos will take US travellers on an exclusive behind the scenes tour of the Dundee movie backlot, showcasing the breadth of spectacular and unique experiences on offer across #Australia. 

The second phase of activity, Visit the Set of Dundee: Son of a Legend, builds on the momentum of the Dundee: The Son of a Legend Returns Home campaign, which was unveiled at the Super Bowl in February to over 100 million American TV viewers.

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Tourism campaign to stimulate your dog

VISIT Victoria is putting your next short-break in the paws of your dog with the world’s first tourism campaign optimised for dogs. The campaign, developed by Clemenger BBDO, highlights how dogs love the quality experiences of regional Victoria as much as much as their pet owners and non-pet owners alike. It is the first digital tourism campaign optimised to stimulate dogs’ sight and sound, featuring content curated by local pet-fluencers @MyAussieTribe, @Tomandcaptain, @ChandlerThePug and @HuckAndCo.

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New marketing campaign for the Caribbean

INSPIRED by the Caribbean's sounds and sights, the region's leading tourism entities have joined forces to launch "The Rhythm Never Stops" - a vibrant marketing campaign enticing travelers to revel in the Caribbean's incredible

natural beauty, diverse cultures and hidden treasures.

The Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO) unveiled the fruit of months of collaborative efforts to showcase the Caribbean in a new, dynamic digital campaign, which started on Wednesday, October 10.

Supported by a select group of destinations and private sector partners, the video presentation targets social media, including Facebook, Instagram and Google Display. It features the electronic dance music of "Lean On" by Major Lazer x DJ Snake (feat. MØ), one of the most-streamed songs of all time on Spotify.


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One too many

TRAVEL retailers, airports and airlines have joined forces to unveil a summer passenger awareness campaign to encourage people to fly responsibly.

The ‘One Too Many’ campaign was launched today by the Aviation Minister, Baroness Sugg.  It reminds passengers of the costs of drinking to excess when travelling by air.

These include the risks of being denied boarding, having a plane diverted and the associated costs which include heavy fines, up to two years’ prison, an airline ban and a diversion fee up to £80,000 for the most serious in-flight incidents.

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A birds eye view

THE Vienna Tourist Board sent eagles up into the skies to capture footage of the city from above. Now online, travel fans can watch it using VR goggles and experience the capital in 360° just as the eagles caught it on camera. In the first half of 2018 Vienna established a new record of 7,223,000 visitor bednights.

Fritzi, Bruno, Darshan and Victor took to the skies on behalf of the Vienna Tourist Board, taking off from the top of the Danube Tower and a hot air balloon launched from the grounds of Palais Schwarzenberg. They were kitted out with 360° cameras and 16:9 format cameras on their backs. The eagles circled above the city capturing bird's-eye views in stunning 4k resolution supported by the production company Red Bull Media House, who were brought on board to give the Vienna Tourist Board campaign wings.



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Cultivating tourism

TOP journalists and bloggers from Germany – representing various print and online publications with a combined readership of almost 3 million people, or potential German holidaymakers – are exploring the wonderful gardens in Ireland’s Ancient East this week, as guests of Tourism Ireland and Fáilte Ireland.

Their action-packed itinerary includes some of Ireland’s top gardens – such as the Patthana Garden in Kiltegan, Hardymount Gardens near Tullow, Woodstock Gardens & Arboretum near Inistioge; the Lafcadio Hearn Japanese Gardens in Tramore and Coolcarrigan House & Gardens near Naas.

Earlier this year, Tourism Ireland launched a new strategy to boost tourism from Germany, setting out challenging and ambitious targets which will see the island of Ireland welcome 800,000 German visitors per year by 2021

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Picture credit: By Guinan5799 - Own work, via commons.wikimedia.org 50736452

Merlion to connect with families in Singapore

THE Singapore Tourism Board (STB) unveiled today Merli, a heart-warming and whimsical illustration of the Republic's mythical national icon. #Merli, short for Merlion, is a character that STB hopes will appeal to families with young children, one of STB's key target consumer segments.

"We came up with this endearing character, based on our beloved Merlion, to build a stronger emotional connection with families and to entrench Singapore's brand awareness among them," said Ms Lim Shoo Ling, Director, Brand, STB. "Armed with a can-do attitude and a great enthusiasm for discovering more about #Singapore, Merli embodies the Passion Made Possible brand."

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Picture credit: Singapore Tourism Board

Where Old meets New

THE Tokyo Metropolitan Government is holding a campaign to promote Tokyo's charms overseas and also in a broad scope in Russia using the logo and slogan "Tokyo Tokyo Old meets New." 

The key messages -- "Unparalleled Excitement" and "Your Next Kick" -- have appeared at airports and on trains as well as various media outlets such as newspapers and magazines since June 1, 2018, as part of this full-scale promotional campaign. 

Along with promoting Tokyo's charms effectively to travelers around the world, it is spreading the image of #Tokyo as a tourist #destination worldwide.

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Free flight to the outback for U.S. travellers

TOURISM Northern Territory will cover the cost of flights to the Outback for travelers visiting from the United States. The campaign, called "Fly Free to the Outback," gives U.S.-based travelers the opportunity to book an Australian vacation through one of 11 participating wholesale operators in order to earn free one-way flights from an Australian gateway city to Darwin, Alice Springs or Uluru (Ayers Rock).

The deal is operational from May 31 through July 31, 2018 and aims to encourage visitation to the spiritual heart of #Australia with the message You haven't been Downunder until you've been Outback.

Now is the time to visit Australia's Outback, with new and authentic cultural, culinary and adventure experiences from Darwin to Uluru. The New York Times named the Northern Territory's Top End #12 on the list of "52 Places to Go in 2018," and artist Bruce Munro announced the extension of his world-renowned art exhibit called "Field of Light Uluru". The Northern Territory saw record visitation from the United States in 2017, with the U.S. now at number one for international market visitation.


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The Great American West

ENCOMPASSING Idaho, Montana, North Dakota, South Dakota and Wyoming, the region was previously known as the Real America. Now with its official relaunch, The Great American West brand will be used to strategically market Wyoming to tour operators, consumers and media.

Formed as a multi-state international promotional cooperative in the early 1990s, the region has been marketing collectively for more than 27 years in seven key markets, including The United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

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Rolling out the #LoveToTravel contest in India

CELEBRATING 260 years, Cox & Kings Ltd., the oldest and leading tour operator with operations in 22 countries across continents has collaborated with VisitBritain to promote #GreatBritain in India. The joint marketing collaboration will publicize Great Britain through innovative advertisements and contests in the Indian market. 

The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine & experiential tours. To popularize the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched.

Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a FREE Trip to Great Britain were announced for those with the most innovative travel video and pitch.

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Football inspired experiences with Icelandair

FOLLOWING on from the country's remarkable feat at the European Championships in 2016, Iceland has made it onto the ultimate sporting stage this summer in Russia and in doing so has become the smallest nation ever to qualify. 

Transatlantic airline, Icelandair, has today launched Team Iceland Stopover, a selection of 90-minute, football-inspired experiences curated by the Icelandic national team, free for all passengers to enjoy.

These 90-minute experiences highlight the pride of this unique country and the journey the players have embarked on in heading to the biggest tournament in football. Just like the players time on the pitch, you can achieve a lot in 90-minutes, so it is time to make the most of it with an Icelandair Team Iceland Stopover.

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Shades of the River branding for Thai Air Asia

THE Tourism Authority of Thailand (TAT) and Thai Air Asia are delighted to announced a co-branding partnership as part of the broad strategy to promote the action-packed Amazing Thailand Tourism Year 2018.

It also incorporates the latest Amazing Thailand Go Local project as well as this year’s communication concept of Amazing Thailand’s ‘Open to the New Shades’.

The co-branding partnership will see the airline brand its newest Airbus A320 aircraft with the ‘Shades of the River’ design, reflecting the Thai local way of life. The modern graphic and airline livery features a glimpse of the daily life of a Thai fruit vendor, who’s selling her goods out of a wooden boat while rowing past amazing scenes of natural beauty, complemented by Thai artisan design motifs.

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Cork underground in Paris

ADS highlighting Cork are running in the metro stations of Paris right now – part of a new Tourism Ireland campaign in conjunction with Aer Lingus and Cork Airport, to promote flights from Paris to Cork and to grow French tourist numbers to the South of Ireland this year.

The ads are running on around 137 screens in the metro stations across the French capital and will be seen by more than 10 million people. The campaign also includes online advertising on popular websites – highlighting Cork Airport as an important gateway to the Wild Atlantic Way and Ireland’s Ancient East.

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