Explore the beauty of Prague

PRAGUE Airport, CzechTourism, Prague City Tourism and the tourism hub for Central Bohemia have launched an advertising campaign in New York.

The campaign aims to present #Prague and Central Bohemia in the US as an attractive and safe #destination and promote incoming tourism from the country.

The campaign to promote tourism in Prague and Central Bohemia includes approximately 1,000 advertising spaces on New York underground trains and 80 advertising spaces in the underground station on 53rd Street and 5th Avenue, right in the centre of Manhattan.

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Cork underground in Paris

ADS highlighting Cork are running in the metro stations of Paris right now – part of a new Tourism Ireland campaign in conjunction with Aer Lingus and Cork Airport, to promote flights from Paris to Cork and to grow French tourist numbers to the South of Ireland this year.

The ads are running on around 137 screens in the metro stations across the French capital and will be seen by more than 10 million people. The campaign also includes online advertising on popular websites – highlighting Cork Airport as an important gateway to the Wild Atlantic Way and Ireland’s Ancient East.

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Ireland on track in Spain

MILLIONS of Spaniards are seeing eye-catching ads for Dublin and Belfast in metro stations in Madrid and Barcelona right now. Tourism Ireland’s latest promotion, in partnership with Atrapalo, a major online travel agent in Spain, is under way.

The campaign aims to boost late season travel from Spain to the island of Ireland and to kick-start business for 2018. Spain is an important market for tourism to the island of Ireland; travel by Spaniards to Ireland has grown significantly over the past 15 years – going from just 90,000 Spanish visitors in 2000 to a record 391,000 visitors in 2016.

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Destination Germany campaign 2017

THE German National Tourist Board (GNTB) has designated the International Garden Show in Berlin one of the focal points of its international advertising campaign for #Destination #Germany in 2017. 

This unique event will feature in the GNTB's worldwide marketing activities and highlight the aspects of sustainability and nature in Germany’s urban areas. 2017 International Garden Show: a highlight for city tourism The International Garden Show (IGA), held every ten years, is a festival and horticultural lifestyle show rolled into one - Germany’s largest – and next year will take place in #Berlin for the first time. 

The IGA will open its doors on 13 April 2017. The extensive park grounds of around 100 hectares represent one of the largest urban development projects of the decade, doubling the area currently occupied by the internationally acclaimed Gardens of the World attraction in Berlin-Marzahn. 

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VISITSCOTLAND launches first ever global campaign

VISITSCOTLAND says it is bringing the spirit of the country to life in its first ever global campaign. Launched by Scottish first minister Nicola Sturgeon, the campaign aims to raise the spirit and profile of #Scotland. 

The campaign will aim ‘evoke emotion’ through TV, radio, print, digital advertising, and social media. It is one of a series of initiatives that changes the way VisitScotland markets and sells the country around the world. A new website has been launched to enable tourism businesses and organizations to expand.

People across the world will be asked to share their experience of the spirit of Scotland through #ScotSpirit and in doing so become part of a ‘special movement’ with social, economic and charitable aims.

As a starter, VisitScotland has introduced ‘The Seven Spirits of Scotland’ – key traits that can be found within the characters of the people and landscapes of the country:

• Warmth
• Humour 
• Guts Spark 
• Soul 
• Determination 
• Fun 

The Seven Spirits will be used throughout the campaign, encouraging visitors, residents, and those who just love Scotland to reveal what the Scottish spirit means to them.

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Post-Christmas campaign to boost consumer protection

The UK’s Civil Aviation Authority (CAA) will run its annual ‘Pack Peace of Mind’ advertising campaign to promote Atol (Air Travel Organizer’s Licence) consumer protection to holidaymakers in January. 

The campaign will run for at least the first six months of 2016, with a focus on the peak-booking periods in January and at Easter.

The authority is urging the travel industry to back the campaign to ensure holidaymakers understand the importance of ATOL protection and look out for the ATOL certificate when booking.

CAA head of Atol Andy Cohen said: ‘We’ve been really pleased with the impact the Pack Peace of Mind campaign has had, with our research showing people feel more informed about Atol. But the risk of holidaymakers booking an unprotected trip and then losing out financially or being left stranded abroad is still very real. We want to make sure consumers fully understand why Atol is so important and how simple it is to check for protection.’

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Morocco tourism push, but FCO has terrorism warning

A NEW website is spearheading a campaign designed to boost tourism to #Morocco. The site at visitmorocco.com has been unveiled as part of a tourism promotion push by the North African country which also involves print and online display advertising, events, and social media.

The #MuchMorocco campaign is targeting the UK, Ireland, US, and Canada. The website includes information on where to stay, attractions, the best places to eat, and links to practical details such as flights.

Amine Boughaleb, director of the Moroccan National Tourist Office in London, said: ‘Our aim with this campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish … all qualities shared by Morocco as a country.

Britain’s Foreign & Commonwealth Office, however, warns currently of a ‘high threat from terrorism in Morocco’.

‘Attacks’ it says in its travel advisory, ‘could be indiscriminate, including in places visited by foreigners. In April 2011, 17 people were killed and 25 injured in a large explosion in Marrakech. Protective security measures are in place at many Moroccan hotels and sites popular with tourists. Security measures, including security personnel, may be visible in certain areas.

‘The Moroccan authorities have warned of an increased threat linked to the growing number of Moroccans sympathetic or belonging to international terrorist organisations operating in Syria, Iraq, and Libya, and regularly report the disruption of terrorist cells.’

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Up in the air …

easyJet marks 20th anniversary with ad campaign … The airline is marking its 20th anniversary with a £10 million pan-European, multi-media advertising campaign. Using the tagline ‘how 20 years has flown’, the campaign tells the story of easyJet over the last two decades and invites passengers to tell their own travel stories.

The airline also re-released its first advertisement, which will run on social media. First aired in 1995, it offered £29.99 flights ‘costing the same as a pair of jeans’.

The TV ad debuts in the UK during the opening Rugby World Cup game between England and Fiji. 



Wow Air re-launches £99 one-way Atlantic flights … Tickets for the flights –from Gatwick to Boston and Washington DC via Reykjavik – will go on sale for selected dates between October 1 to December 15, and January 10 to March 10.

The airline said its services to the US via Reykjavik started in October 2014 have been an enormous success, with consistent average load factors in excess of 90%. It claims its low-cost fare structure has led to a 14% fall in average ticket prices between London and Boston.

Ryanair confirms new bases in Italy and Spain … Ryanair is expanding in Italy and Spain with new bases in Milan and Santiago de Compostela. The budget carrier is to start four routes from Milan Malpensa to Stansted, Comiso, Bucharest and Seville from December 1. Ryanair will also continue to operate from Milan’s Bergamo airport.

The Santiago base will open for summer 2016 as the airline’s 12th base in Spain.


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Tourism promotion targets Spain for holidays in Ulster

COMMUTERS in #Barcelona are seeing advertisements for Belfast and Northern Ireland in metro stations and on buses on the city’s busy thoroughfares. #Tourism Ireland has teamed up with Visit Belfast and Vueling for a promotional campaign which aims to raise awareness of Belfast as a city break destination and to drive sales of Vueling flights from Barcelona to Belfast this autumn. The campaign also includes online advertising and e-marketing.

The campaign includes extensive online advertising on newspaper and travel websites. E-mail marketing will reach 1.3 million potential holidaymakers in this part of Spain and a further one million people on Vueling’s own database.

‘In 2014, we welcomed approximately 32,000 Spanish visitors to Northern Ireland, up by 23% on the previous year,’ says Barbara Wood, Tourism Ireland’s manager in Spain. ‘We are undertaking an extensive programme of promotions throughout 2015, to grow Spanish visitor numbers to Northern Ireland. Our campaign with Visit Belfast and Vueling is an important element of that programme, to boost travel to Northern Ireland during the autumn months.

‘As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.’

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Picture Credit: http://www.flickr.com/photos/48947735@N00/9327511442">Barcelona Estació de França train station</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by/2.0/">(license)