A destination to take your breath away

ONE of Australia’s fastest growing, must see destinations is proud to introduce ‘The Tweed Tourism Company’ (TTC) to manage the destination’s marketing, tourism experiences, product development, industry events and visitor information services on behalf of the Tweed region.

The Tweed is located in Northern NSW and offers an abundance of food, art and nature based experiences. The region boosts lush green valleys, majestic mountains, natural river streams and a vast coastline of untouched beaches. With ideal weather, pristine natural environment and a burgeoning arts scene, this is one of Australia’s most desirable travel destinations.

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Picture credit: By Froggydarb at the English language Wikipedia, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=9592249

Explore the beauty of Prague

PRAGUE Airport, CzechTourism, Prague City Tourism and the tourism hub for Central Bohemia have launched an advertising campaign in New York.

The campaign aims to present #Prague and Central Bohemia in the US as an attractive and safe #destination and promote incoming tourism from the country.

The campaign to promote tourism in Prague and Central Bohemia includes approximately 1,000 advertising spaces on New York underground trains and 80 advertising spaces in the underground station on 53rd Street and 5th Avenue, right in the centre of Manhattan.

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Uber and Emirates partner up

UBER, the world’s leading ride-sharing app and Emirates, the world’s largest international airline, have announced an exclusive partnership that will provide Emirates passengers visiting Dubai from select international countries with discounted airport rides. 

The collaborative offer will see visitors to Dubai from Australia, Egypt, France, Saudi Arabia, and South Africa avail special offers from Uber on bookings made between 26 September to 10 December 2018. 

To avail the special offers, travellers will need to book an Emirates Economy Flex or Economy Flex Plus fare on flights from Australia, Egypt, France, Saudi Arabia, South Africa to Dubai via the Emirates website,www.emirates.com.au during the promotional period.

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Study and Travel in New Zealand for free

GO Overseas and Education New Zealand are running the 5th annual promotion to offer five full-tuition #scholarships to study abroad in #NewZealand.

Five well-deserving students will have the opportunity to live abroad, expand their cultural competencies and add a valuable asset to their resume - all for free. In addition, STA Travel will be sponsoring two of the student’s round-trip flights. Two undergraduate and three graduate students will be selected to win this year’s scholarships.

The paperless scholarship application is unlike a traditional essay format. The goal is to get students engaged and excited about New Zealand from the get-go so even if they don’t win the scholarship, they will still be interested in studying abroad. 

www.gooverseas.com/scholarships/new-zealand 

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Cultivating tourism

TOP journalists and bloggers from Germany – representing various print and online publications with a combined readership of almost 3 million people, or potential German holidaymakers – are exploring the wonderful gardens in Ireland’s Ancient East this week, as guests of Tourism Ireland and Fáilte Ireland.

Their action-packed itinerary includes some of Ireland’s top gardens – such as the Patthana Garden in Kiltegan, Hardymount Gardens near Tullow, Woodstock Gardens & Arboretum near Inistioge; the Lafcadio Hearn Japanese Gardens in Tramore and Coolcarrigan House & Gardens near Naas.

Earlier this year, Tourism Ireland launched a new strategy to boost tourism from Germany, setting out challenging and ambitious targets which will see the island of Ireland welcome 800,000 German visitors per year by 2021

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Picture credit: By Guinan5799 - Own work, via commons.wikimedia.org 50736452

Investment for New South Wales

The New South Wales (NSW) Budget 2018 was announced this week with over $290 million to be invested into the State’s visitor economy. Minister for Tourism and Major Events Adam Marshall said, “Tourism is big business and vital to the NSW economy delivering $35.2 billion in visitor spend last year and directly employing 171,100 people across the State.” 

$82 million will be invested to secure and support major sporting, arts and business events across the State, while $54 million will be invested to promote NSW destinations and experiences to domestic and international markets, support tourism operators and secure strategic partnerships with airlines and trade partners. 

$7.5 million will be provided for regional programs to attract more visitors, events and conferences, support industry product development and marketing, and spread visitor economy benefits to more communities.

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Where Old meets New

THE Tokyo Metropolitan Government is holding a campaign to promote Tokyo's charms overseas and also in a broad scope in Russia using the logo and slogan "Tokyo Tokyo Old meets New." 

The key messages -- "Unparalleled Excitement" and "Your Next Kick" -- have appeared at airports and on trains as well as various media outlets such as newspapers and magazines since June 1, 2018, as part of this full-scale promotional campaign. 

Along with promoting Tokyo's charms effectively to travelers around the world, it is spreading the image of #Tokyo as a tourist #destination worldwide.

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British Airways launches bonus Avios promotion

MEMBERS can use Avios collected as normal, including on cutting the cost of future flights to the UK and Europe British Airways has launched a new bonus Avios promotion, where customers can collect up to 16,000 bonus points by simply taking flights between the UK and Europe. 

Customers who register, book and fly by June 30, 2018, can collect 4,000 bonus Avios if they take two or more British Airways return flights between the UK and Europe, or 16,000 bonus Avios should they take four or more return flights. Flights to Europe connecting through London are valid in the promotion. 

This means that a customer taking two return trips from Singapore to Paris, Amsterdam or Rome, for example, would earn 4,000 bonus Avios, thanks to the connection through London. 
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Experience England

THE UK’s three largest cities, London, Manchester and Birmingham have formed an alliance to jointly promote the best of English tourism in three of the world’s fastest growing markets: China, India and the GCC (Gulf Cooperation Council) countries. 

The partnership, which will see the three English cities collaborate on tourism for the first time, will focus on increasing the number of visitors arriving in one city and then travelling across the different regions.

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Australians primed for a winter holiday in the North Island

GEOTHERMAL and volcanic landscape of the Central North Island coupled with glow worm caves and Maori cultural events and cuisine are all unique to New Zealand.

Tourism #NewZealand is leading the development and implementation of a $750,000 marketing campaign which capitalises on Ruapehu, Taupo and Rotorua with spare capacity across accommodation and experiences during the #winter months (Jun-Sep).

The six week promotion showcases the geothermal experiences and landscapes of the central plateau volcanic zone, lakes, hot pools, glow worm caves, National Parks and Māori culture with a snow experience at Whakapapa or Turoa, Mt Ruapehu as part of a wider winter touring holiday.

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Tourism Ireland’s promotional drive for 2018 in Germany

TOURISM Ireland has kicked off its promotional drive for 2018 in the all-important German market – with a TV campaign which will be seen by millions of potential holidaymakers for Ireland. 

Germany is the third-largest market for tourism to the island of Ireland and 2017 was another record year from Germany when around 660,000 German visitors were welcomed.

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Signature tourism products in Quebec highlighted in new campaign

THE brand-new ‘14 Experiences of Québec’ campaign from aims to highlight the region’s range of signature tourism products and showcase what makes Canada’s French-speaking province of #Québec such an original destination. 

The experiences are ‘Great Outdoors’, ‘Snowmobiling’, ‘Gourmet Delights’, ‘Culture’, ‘Indigenous Traditions’, ‘The St Lawrence River’, ‘Vibrant Cities’, ‘Skiing’, ‘Road Trips’, ‘Fauna/Wildlife’, ‘Biking’, ‘Hunting and Fishing’, ‘Countryside Getaways’ and ‘Festivities’. 

The new campaign shines the spotlight on each of the 14 experiences, promoting the variety of cultural, culinary, historical and nature activities that visitors can discover in Québec.

www.quebecoriginal.com/en

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Cowes promoted as a port of call

COWES Harbour Commission is working proactively with Destination Cowes and the Island’s tourism organisation Visit Isle of Wight to promote Cowes as a unique destination port-of-call, encouraged by the rising demand in the cruise ship market, including growth in the Northern European luxury cruise market.

Cowes offers exceptional visitor appeal with cruise ship passengers able to visit world famous tourist attractions such as Queen Victoria’s magnificent Osborne House in East Cowes, the palatial royal residence used as the setting for the major feature film Victoria and Abdul.

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Up in the air . . .

ETIHAD Airways offers Early bird travel deals for 2018 , the offers are available for departures out of Sydney, Melbourne, Brisbane and Perth, meaning there is no better time to book a 2018 European holiday and to enjoy Etihad Airways’ acclaimed service and hospitality. With connections via Abu Dhabi, travellers have a host of European destinations to choose from, including London, Paris, Rome, Dublin and Athens. The promotion is available for bookings until 6 October, for travel from 1 February – 26 September 2018.

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'Undiscovered' Japan

JAPAN National Tourism Organization (JNTO) New York Office, together with Eric Ripert, chef and co-owner of Le Bernardin, and Condé Nast Traveler are creating a series of promotional videos where they will share the 'undiscovered' Japan with the world, focusing on Ripert's journey through central #Japan, Hokuriku region. Ripert is traveling to Japan in September and the video series will premiere on CNTraveler.com in early December.

Ripert's adventures will include Kanazawa, best known for its traditional and culinary attractions, where he will visit a variety of culinary attractions, such as a local fish market, shoyu (soy sauce) brewery, and a factory of wagashi, a traditional Japanese confection. He will also participate in a traditional tea ceremony and making traditional soba noodles. In Fukui, Ripert will visit a local sake brewery, hot springs, and a knife producer that has been in business over 700 years.


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Picture Credit: Ame Otoko 30674850@N00/2411326001 Japanese Tea Ceremony (Usucha) via photopin

Take-off Tuesday

AIR Malta has launched a weekly promotion offering discounted flights to a number of selected destinations Air Malta has launched a weekly promotion offering discounted flights to a number of selected destinations. 

With Take-off Tuesday, promotion on flights will be offered every Tuesday, running from 2:00pm till midnight.

The routes and travel periods are flexible and vary every week.


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South African Tourism Launches Digital Asset Library

FOLLOWING a review of its growth strategy, aimed at steering the marketing efforts to achieve its overarching goal of attracting five million additional tourists within the next five years starting this year, South African #Tourism has taken a major step to build a platform which will help stakeholders with marketing collateral which is critical to marketing the destination.

This platform, the SAT Digital Asset Library, will give access to real information that excites people about the country with some beautiful images, footage and marketing collateral made available to our partners in promoting #SouthAfrica as a must-visit destination.

This library is a simple, easy to use interface that allows anyone to search based on themes, keywords, locations or experiences.

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Tourism campaign boost for the Whitsundays

AUSTRALIA'S most iconic tourism brands are joining forces to encourage more Australians to holiday in cyclone–affected #Whitsundays.

Tourism Minister Kate Jones said the marketing push includes $1 million worth of support to sell #Queensland #holiday destinations interstate.

“With Tourism and Events Queensland (TEQ), the Flight Centre Travel Group and Virgin Australia behind this campaign, the Whitsundays know they have not been forgotten,” Ms Jones said.

“TEQ and Flight Centre will invest $1 million in marketing activity with a strong focus on the Whitsundays region. The three-month campaign will be supported by Virgin Australia and Infinity Holidays.  On offer will be discounted airfares when a minimum of four nights of selected accommodation is booked across the Whitsundays, Gold Coast, and Tropical North Queensland.

“There’ll be an exclusive promotion of the Whitsundays during the month of June.

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US Virgin Islands celebrates 100th anniversary in 2017

THE U.S. Virgin Islands Department of Tourism has launched "Centennial PLUS", an enhanced summer and fall travel promotion to coincide with the destination's 100th anniversary as a U.S. territory.

The new, expanded package, which can be booked through participating tour operators, offers $400 in VI Spending Credits as well as the fourth night free for a minimum four-night stay. The credits can be easily redeemed across the Territory at restaurants, retail stores, attractions and activities.

"Centennial PLUS", which builds on the success of the popular $300 consumer incentive, must be booked through participating tour operator partners through June 1, 2017 for travel between June 1 and October 31, 2017.

Participating tour operators include American Airlines Vacations, Apple Vacations, CheapCaribbean.com, Costco Travel, Delta Vacations (MLT), Expedia Inc., Flight Center Travel Group (Libgo), JetBlue Vacations, Pleasant Holidays, Travel Impressions and Tourico Holidays.

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Indaba 2017

SOUTH African Tourism is putting the final touches on an event that will foster closer collaboration and more targeted business interactions than ever before. This is sure to result in a productive trade show for buyers, exhibitors and media alike, while showcasing a vast and eclectic selection of tourism products from all over Africa.

INDABA, Africa’s leading #travel show, returns to the Inkosi Albert Luthuli International Convention Centre in #Durban from 16 to 18 May 2017, sporting a more streamlined programme and improved floor layout to make it easier for the world to come and sample the tourism treasures #Africa has to offer.

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