Dominating tourism in the Caribbean

THE Islands Of The Bahamas continues to dominate tourism in the #Caribbean. So says Caribbean Journal, the largest website covering Caribbean tourism, which bestowed on the destination two key awards in its Caribbean Travel Awards 2018: Best Caribbean Destination and Best Caribbean Tourism Minister.

But it is better in #TheBahamas, and according to officials, the destination had the most impressive growth in the region. "While several islands had particularly strong growth in 2018, none has been more impressive than The Bahamas," officials said on the destination's website.



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New tourism campaign for Honduras

THE Honduras Institute of Tourism (IHT) announced today its newest tourism campaign that showcases the broad diversity of the country and all it offers international tourists to discover. 

Featuring a two-minute video that takes travelers on a journey to Honduras' most beautiful treasures, the digital campaign, "You Can't Leave Honduras Without Really Knowing Honduras" intends to elevate brand awareness and educate potential travelers of the many curated experiences they can discover in the country.

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Travel to Puglia with your morning brew

PUGLIA'S official tourist board has launched a new marketing campaign in association with London based advertising agency CupTheMarket. 150,000 thirsty Londoners will sip their morning brew in Puglia-branded paper cups which will be distributed from 50 coffee shops across the Capital’s zones one and two.

The fully compostable cups will feature captivating designs recalling iconic Apulian landmarks. The Trulli, the countryside, the sea and cactuses are all represented under the strap line ‘#Puglia travel therapy, grab your cup of happiness’. In between City meetings or whilst enjoying their lunch in Hyde Park, potential visitors will be able to link directly to the Tourist board’s landing page through a unique QR code printed on the eco-friendly cups.

A number of cafés will also distribute leaflets inviting customers to snap a selfie with their Puglia paper cups and post it on Instagram using the #weareinpuglia hashtag, with prizes on offer for the best shots.



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Tourism campaign to stimulate your dog

VISIT Victoria is putting your next short-break in the paws of your dog with the world’s first tourism campaign optimised for dogs. The campaign, developed by Clemenger BBDO, highlights how dogs love the quality experiences of regional Victoria as much as much as their pet owners and non-pet owners alike. It is the first digital tourism campaign optimised to stimulate dogs’ sight and sound, featuring content curated by local pet-fluencers @MyAussieTribe, @Tomandcaptain, @ChandlerThePug and @HuckAndCo.

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New marketing campaign for the Caribbean

INSPIRED by the Caribbean's sounds and sights, the region's leading tourism entities have joined forces to launch "The Rhythm Never Stops" - a vibrant marketing campaign enticing travelers to revel in the Caribbean's incredible

natural beauty, diverse cultures and hidden treasures.

The Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO) unveiled the fruit of months of collaborative efforts to showcase the Caribbean in a new, dynamic digital campaign, which started on Wednesday, October 10.

Supported by a select group of destinations and private sector partners, the video presentation targets social media, including Facebook, Instagram and Google Display. It features the electronic dance music of "Lean On" by Major Lazer x DJ Snake (feat. MØ), one of the most-streamed songs of all time on Spotify.


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The Great American West

ENCOMPASSING Idaho, Montana, North Dakota, South Dakota and Wyoming, the region was previously known as the Real America. Now with its official relaunch, The Great American West brand will be used to strategically market Wyoming to tour operators, consumers and media.

Formed as a multi-state international promotional cooperative in the early 1990s, the region has been marketing collectively for more than 27 years in seven key markets, including The United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

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Rolling out the #LoveToTravel contest in India

CELEBRATING 260 years, Cox & Kings Ltd., the oldest and leading tour operator with operations in 22 countries across continents has collaborated with VisitBritain to promote #GreatBritain in India. The joint marketing collaboration will publicize Great Britain through innovative advertisements and contests in the Indian market. 

The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine & experiential tours. To popularize the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched.

Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a FREE Trip to Great Britain were announced for those with the most innovative travel video and pitch.

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Exclusive publication for Maldivian travel agents

MALDIVES Association of Travel Agents and Tour Operators (MATATO) has launched the first edition of ‘Maldives Travel Agents Guide’, an exclusive publication to serve as platform to market, promote and advertise local travel agents and tour operators. The first edition of #Maldives Travel Agents’ Guide was launched on 22nd April 2018, at the Arabian Travel Market, Dubai. 

Maldives Travel Agents Guide is published annually and distributed in all the major international travel trade fairs and exhibition. The purpose of this publication is to have a distinctive list of local travel agents that international buyers and travelers can explore and navigate through.

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Cork underground in Paris

ADS highlighting Cork are running in the metro stations of Paris right now – part of a new Tourism Ireland campaign in conjunction with Aer Lingus and Cork Airport, to promote flights from Paris to Cork and to grow French tourist numbers to the South of Ireland this year.

The ads are running on around 137 screens in the metro stations across the French capital and will be seen by more than 10 million people. The campaign also includes online advertising on popular websites – highlighting Cork Airport as an important gateway to the Wild Atlantic Way and Ireland’s Ancient East.

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G'day mate

TOURISM Australia has launched a new campaign in the UK introducing some of the 24 million friendly Australian locals who are all potential mates just waiting to share their inside knowledge with British visitors.

The campaign features engaging videos and user-generated content on Facebook, Instagram and YouTube as well as Australia.com alongside a media partnership with The Telegraph.

Some of the #24MillionMates introduced so far include: Ben from South Australia; Brian from Western Australia; Janine from Victoria; Penny from New South Wales; Marcus from the Northern Territory; and Madison from Queensland.

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A brand new design for Lufthansa

LUFTHANSA revealed its new, modernized brand image to customers and employees at two major events at the Frankfurt and Munich hubs on Wednesday, the 7th of February. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, Lufthansa officially presented a Boeing 747- 8 and an Airbus A321 with the new design.

The response to the new appearance was predominantly positive, although some people missed the traditional yellow tone; nevertheless, it will receive a specific function to serve as a means of orientation and differentiation. The color will be found in the future, on every boarding pass and at every Lufthansa counter at the airport, among other things.

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Upgrade your airline

EMIRATES, the Best Airline in the World and Best Economy Class according to the 2017 TripAdvisor Travellers’ Choice Awards, released its latest marketing campaign to promote travel on its award-winning Economy class. Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. 

Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.”

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A fine welcome from Qatar at the WTM

QATAR Tourism Authority (QTA) unveiled its new campaign, ‘Qatar Welcomes the World’ at World Travel Market (WTM) 2017. The prestigious trade show WTM, in London, is the ideal platform for QTA to showcase its new messaging to the global travel community.

‘Qatar Welcomes the World’ is a result of the recent visa announcements which have qualified Qatar to become the most open country in the region. The campaign, featuring on-stand elements, collateral, a fleet of branded taxis and an exciting competition, highlights QTA’s focus on the UK market and its ongoing message of welcoming the world to easily discover Qatar’s myriad of activities, cultural heritage and natural wonders.

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Arts, culture and storytelling

ARTS, culture and storytelling – at the centre of South African Tourism’s new brand film In a breakthrough and innovative move, South African Tourism’s new brand film, showcases a story of an inspiring, colourful and warm country. 

The 8-minute film has also been packaged into a 60 second trailer and five further 30 second trailers. It was released fittingly on September 1, the start of Tourism Month on South African Tourism’s YouTube channel, digital and social media platforms as well as selected international television platforms.


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Latin America to New Orleans

THE New Orleans Convention and Visitors Bureau is continuing its marketing efforts in the South American tourism market through sales missions and partnerships with international airlines. 

Most recently, Maria Manzella, Director of Tourism at the #NewOrleans Convention and Visitors Bureau, organized a sales mission to Colombia March 20-23, 2017. The Convention and Visitors Bureau secured Copa Airlines as a key sponsor and partner, along with Louisiana Tax Free Shopping, to showcase travel to New Orleans. The trip included a networking lunch with a presentation on New Orleans to leisure tour operators and media in both Bogota and Medellin.

Copa Airlines will celebrate its second anniversary of a direct flight from Panama to New Orleans in June of 2017 and this sales mission reinforced travel efforts from Latin America to New Orleans.

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South African Tourism Launches Digital Asset Library

FOLLOWING a review of its growth strategy, aimed at steering the marketing efforts to achieve its overarching goal of attracting five million additional tourists within the next five years starting this year, South African #Tourism has taken a major step to build a platform which will help stakeholders with marketing collateral which is critical to marketing the destination.

This platform, the SAT Digital Asset Library, will give access to real information that excites people about the country with some beautiful images, footage and marketing collateral made available to our partners in promoting #SouthAfrica as a must-visit destination.

This library is a simple, easy to use interface that allows anyone to search based on themes, keywords, locations or experiences.

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Monster hunting tips

VisitBritain launches a six-week digital marketing campaign, which gets underway this week in France and Germany and The Netherlands, uses images and videos to showcase the incredible experiences that can only be had in the Inverness and Loch Ness area.

Tips include ‘cover as much ground as possible’ by exploring the area in a campervan, ‘listen to the locals’ on a guided kayak tour and ‘stay as quiet as possible’ while amongst deer and other wildlife in the countryside.

VisitBritain Director of Marketing Robin Johnson said:

“Steeped in history and culture and surrounded by breath-taking scenery, the #Inverness and #LochNess area offers an unbeatable holiday experience year-round. By inspiring visitors to book a trip now to come and explore this stunning part of the Highlands – and maybe even spot Nessie – we can spread the economic benefits of tourism throughout the year.”

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Picture Credit: David McKelvey 94735786@N00/9513682116 Urquhart Castle, Loch Ness via photopin.com

NZ set for tourism drive

AIR NEW ZEALAND and Tourism #NewZealand have announced a marketing partnership worth more than NZ$20 million over the coming financial year to promote New Zealand to new and existing international markets. 

The organizations are to invest more than NZ$10 million each over 12 months in joint marketing activity in the key markets of Australia, China, North and South America, Japan, Hong Kong, Singapore, the Philippines, the UK, and Europe.

It will build on the momentum of previous years with a particular focus on encouraging visits to New Zealand during the off-peak periods.

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Picture Credit: By Sids1 from New Zealand - Mangawhai Heads Beach Pano, CC BY 2.0, https://commons.wikimedia.org

‘Lost generation’ unaware of seaside options

A STUDY claims English coastal destinations could see ‘significant growth’ if they focused more on attracting the young adult market. 

The National Coastal Tourism Academy (NCTA) report Coastal England: Are young people a lost generation’? cites independent research involving 12 in-depth interviews and a survey of 1,500 young people aged between 18 and 35. 

• Respondents were unsure of types of coastal destinations or what they could do when they got there 
• Almost three-quarters regard it with a sense of nostalgia 
• One third said they could not think of anywhere appealing 
• Four in five said they would rather visit elsewhere

Samantha Richardson, NCTA director, said: ‘This research could help transform the way in which coastal destinations view and communicate with this age group and highlights significant opportunities for growth that appeals to this market.

‘The results demonstrate that under-35s need access to the right information on what there is to do, the wide range of accommodation on offer, the interesting food, cultural activities, and itineraries and events tailored to this age group. What has also emerged is the need to target specific sectors for 18 to 35s, treating those with and without children differently.

‘Longer-term, there are real opportunities focused on active and wellness holidays. With the right product development and a drive on awareness, coastal destinations could see significant growth in these markets.’

The NCTA is a Coastal Communities Fund project that analyses the nature of coastal tourism to help boost jobs and the coastal tourism economy.

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Record year for NSW tourism

TOURISM MARKETING campaigns, attractions, and events have pushed international visitor numbers to a record high in New South Wales, with 3.4 million overseas visitors spending A$8.45 billion in 2015. 

Minister for Trade, Tourism and Major Events Stuart Ayres said the figures show the results of the NSW Government's ongoing investment in tourism and major events and the promotion of the state to attract even more international visitors.

“NSW has achieved its highest volumes of international visitors, number of nights stayed, and visitor expenditure on record, and as a result of our hard work we continue to see our great state attract far more visitors than our rivals,’ Mr Ayres said.

NSW achieved a significant increase in international visitors to 3.4 million (up 6.6 percent), number of nights stayed rose to 85.8 million (up 12.9 percent), and expenditure was up 19.2 percent to $8.45 billion, according to the International Visitor Survey published by Tourism Research #Australia today.

‘These results are fantastic, as they represent the dollars that are being spent in our regions which in turn create jobs and provide an economic boost,’ said Mr Ayres.

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Picture Credit: Elizabeth Bay</a> via <a href="http://photopin.com">photopin