NZ set for tourism drive

AIR NEW ZEALAND and Tourism #NewZealand have announced a marketing partnership worth more than NZ$20 million over the coming financial year to promote New Zealand to new and existing international markets. 

The organizations are to invest more than NZ$10 million each over 12 months in joint marketing activity in the key markets of Australia, China, North and South America, Japan, Hong Kong, Singapore, the Philippines, the UK, and Europe.

It will build on the momentum of previous years with a particular focus on encouraging visits to New Zealand during the off-peak periods.

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Picture Credit: By Sids1 from New Zealand - Mangawhai Heads Beach Pano, CC BY 2.0, https://commons.wikimedia.org