Be inspired in Otago

TOURISM New Zealand has welcomed the launch of Landmarks Whenua Tohunga in Otago, which recognises 12 of the region’s most important historic and cultural sites. The initiative is designed to inspire locals and visitors – both domestic and international – to learn more about the places and stories that have shaped #NewZealand.

The Landmarks-recognised sites are located across the region, encouraging people to travel to less-visited areas of Otago.

Otago is a region in the South Island its major tourist centres being Queenstown, a lakeside resort town which is a magnet for adventure sports and Wanaka which is the gateway to the Southern Alps Mount Aspiring National Park.

Sites recognised by Landmark in Otago include:

• Arrowtown
• Bannockburn Sluicings
• Dunedin Railway Station
• Hayes Engineering Works
• Historic Oamaru
• Kawarau Suspension Bridge
• Larnach Castle
• Olveston
• Otago Central Rail Trail
• Taieri Gorge Railway
• Totara Estate
• TSS Earnslaw

Information about Landmarks will be made available to tourists via the i-SITE Visitor Network and at www.landmarks.nz.

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Picture Credit: Pintrest

North Island road trips

ROAD trips showing off large parts of the central and upper North Island are the latest adventures tempting Australians across the ditch.

A partnership between Tourism New Zealand, regional tourism organisations (RTOs) and key trade partners has produced sample itineraries highlighting the attractions centred on and around four main routes.

Tony Saunders, Tourism New Zealand’s Manager, Australia says: “This is about encouraging Australians to explore more of the North Island, to see different places and to travel in the off-peak months. It’s a perfect time to enjoy outdoor holiday experiences.

The four routes being promoted are Twin Coast Discovery Highway between Auckland and Northland, the Pacific Coast Highway taking in the Coromandel and Bay of Plenty, the Thermal Explorer Highway through Rotorua, Hamilton and Waikato and the Volcanic Loop around Ruapehu and Lake Taupō.

http://www.newzealand.com/au/feature/twin-coast-discovery-in-northland

http://www.newzealand.com/au/feature/pacific-coast-highway-north-island

http://www.newzealand.com/au/feature/thermal-explorer-highway-north-island

http://www.newzealand.com/au/feature/volcanic-loop-highway-north-island


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Walk this way

THE Department of Conservation (DOC) and Tourism New Zealand (TNZ) have joined forces to promote a range of short and day walks.

Research to better understand exactly what kinds of walks Kiwis and international visitors are looking for will kick off soon. Once finalised, the research results will be used along with kiwi, community and stakeholder feedback to help inform what existing walks might be further promoted. These will be in areas that both meet visitor needs and are ready and willing to host more visitors.

“We know there is demand for a range of shorter or less challenging walking options to go alongside our Great Walks and help alleviate pressures at high use sites. The aim is to cater for a wider pool of visitors and enable them to engage with and appreciate New Zealand’s natural environment,” says DOC Director Tourism, Recreation and Heritage, Gavin Walker.

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New campaign to encourage Australians to explore New Zealand

A new campaign is encouraging Australians to break away from their everyday routine and explore New Zealand by bike.

‘Transport Yourself’ is a social and digital campaign based around three short videos that show how a commute to work by bike or pedalling an exercise bike at the gym can be transformed into a spectacular cycling holiday in New Zealand, tailored to any level of fitness.

www.nzcycletrail.com

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World Masters Games open in New Zealand April 21st

THE largest event New Zealand will host in the next decade kicks off this week when the World Masters Games opens in Auckland – and the event is about more than just sport.

For Tourism #NewZealand, the games are a major opportunity to encourage as many of the international participants, their family and friends, to stay longer and travel further afield in New Zealand before or after the Games.

The #WorldMastersGames involves athletes ranging from 25 to 60+ with the oldest competitor aged 101. The average competitor is in their mid-forties. This takes in TNZ’s key target age groups of independent professionals through to active, older people, many of whom can stay longer and spend more while they are here.

The athletes will compete across 28 sports at 46 venues throughout the Auckland region and two in the Waikato. The World Masters Games will run for 10 days from 21 April. For more information, visit World Masters Games.

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Tourism Numbers up in New Zealand

TOURIST numbers in #NewZealand have risen 16.1% with 3.3 million international visitors arriving for the year ending June 2016 reported by Tourism New Zealand.

Australia, China and the USA accounted for the largest number of tourists with increases in visitors from India and Indonesia.

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Picture Credit: 99771506@N00/8237986807 - lake te anau via photopin.com

NZ set for tourism drive

AIR NEW ZEALAND and Tourism #NewZealand have announced a marketing partnership worth more than NZ$20 million over the coming financial year to promote New Zealand to new and existing international markets. 

The organizations are to invest more than NZ$10 million each over 12 months in joint marketing activity in the key markets of Australia, China, North and South America, Japan, Hong Kong, Singapore, the Philippines, the UK, and Europe.

It will build on the momentum of previous years with a particular focus on encouraging visits to New Zealand during the off-peak periods.

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Picture Credit: By Sids1 from New Zealand - Mangawhai Heads Beach Pano, CC BY 2.0, https://commons.wikimedia.org