MORE Brits are likely to take a short UK break this year – and more are considering personal safety issues when planning their travels, according to research.
A poll of more than 1,000 UK residents found that 73% will have a short ‘staycation’ this year, up from 71% in 2015. But only a quarter (24%) plan to have a longer break of more than four nights in the UK, according to the findings by research consultancy BDRC Continental.
The study found that Brits are increasingly concerned about personal safety overseas, and more than three quarters (77%) of Britons see safety as an issue in holiday planning.
The results ‘point towards a volatile world situation creating a “safety-first” British holiday-maker’, say the report’s authors.
Jon Young, research director at BDRC Continental, said: ‘It’s no surprise that the issue of safety has taken on such prominence given the tragic world events in the last 12 months or so.
The study also revealed that almost half of respondents (46%) trust online reviews to be accurate and a similar proportion (48%) take more notice of reviews than star ratings.
The Scottish Highlands, Cornwall, the Lake District, and London are the four most popular UK destinations, says the report.
Go Holiday news : www.govillasandcottages.co.uk
A poll of more than 1,000 UK residents found that 73% will have a short ‘staycation’ this year, up from 71% in 2015. But only a quarter (24%) plan to have a longer break of more than four nights in the UK, according to the findings by research consultancy BDRC Continental.
The study found that Brits are increasingly concerned about personal safety overseas, and more than three quarters (77%) of Britons see safety as an issue in holiday planning.
The results ‘point towards a volatile world situation creating a “safety-first” British holiday-maker’, say the report’s authors.
Jon Young, research director at BDRC Continental, said: ‘It’s no surprise that the issue of safety has taken on such prominence given the tragic world events in the last 12 months or so.
The study also revealed that almost half of respondents (46%) trust online reviews to be accurate and a similar proportion (48%) take more notice of reviews than star ratings.
The Scottish Highlands, Cornwall, the Lake District, and London are the four most popular UK destinations, says the report.
Go Holiday news : www.govillasandcottages.co.uk
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