Tourism boost expected as Lake District route re-opens

#CUMBRIA TOURISM has announced the re-opening of the A591 through the central Lake District. The important route between Grasmere and Keswick has been closed since December following damage caused by Storm Desmond. 

Tourism businesses have suffered a downturn in trade in recent months due to a reduction in traffic and passing trade.

Cumbria Tourism with be working with more than 2,400 member businesses and a range of government bodies to help raise awareness that the A591 – an important north-south link – has re-opened. Coach tour and group travel operators will also be targeted.

Ian Stephens, managing director of Cumbria Tourism, says: ‘Recent months have been very challenging for many tourism businesses, particularly in the Grasmere, Ambleside and Keswick areas. However, the re-opening of the A591 is a major boost for tourism businesses and signals the fact that this important arterial route linking the north and south Lakes is now operating normally as we go forward into the busy summer season.’

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