Dundee campaign targeting Americans

TOURISM Australia has launched the next phase of its A$36 million Dundee campaign with a series of videos inviting Americans to book a trip Down Under and visit the ‘set’ of the movie. 

Starring Aussie actor Luke Hemsworth, the videos will take US travellers on an exclusive behind the scenes tour of the Dundee movie backlot, showcasing the breadth of spectacular and unique experiences on offer across #Australia. 

The second phase of activity, Visit the Set of Dundee: Son of a Legend, builds on the momentum of the Dundee: The Son of a Legend Returns Home campaign, which was unveiled at the Super Bowl in February to over 100 million American TV viewers.

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Free flight to the outback for U.S. travellers

TOURISM Northern Territory will cover the cost of flights to the Outback for travelers visiting from the United States. The campaign, called "Fly Free to the Outback," gives U.S.-based travelers the opportunity to book an Australian vacation through one of 11 participating wholesale operators in order to earn free one-way flights from an Australian gateway city to Darwin, Alice Springs or Uluru (Ayers Rock).

The deal is operational from May 31 through July 31, 2018 and aims to encourage visitation to the spiritual heart of #Australia with the message You haven't been Downunder until you've been Outback.

Now is the time to visit Australia's Outback, with new and authentic cultural, culinary and adventure experiences from Darwin to Uluru. The New York Times named the Northern Territory's Top End #12 on the list of "52 Places to Go in 2018," and artist Bruce Munro announced the extension of his world-renowned art exhibit called "Field of Light Uluru". The Northern Territory saw record visitation from the United States in 2017, with the U.S. now at number one for international market visitation.


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Just a 45 minute boat ride . . .

FITZROY Island Resort will undergo a $2.5 million refurbishment and expand its Great Barrier Reef experiences to include diving and sunset cruises. Rainforest-clad Fitzroy Island is just a 45-minute boat ride from Cairns city and where you will find secluded Nudey Beach, Australian’s Best Beach for 2018. 

A National Park with rainforest walks and a summit hike to the lighthouse, the island is home to the volunteer-run Cairns Turtle Rehabilitation Centre where visitors can meet Jet, an eight-year-old green sea turtle rescued off Fitzroy Island in July 2017. Fitzroy Island Resort is also supporting the Reef Restoration Foundation with the establishment of the Great Barrier Reef’s first offshore coral nursery in the island’s waters. 

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G'day mate

TOURISM Australia has launched a new campaign in the UK introducing some of the 24 million friendly Australian locals who are all potential mates just waiting to share their inside knowledge with British visitors.

The campaign features engaging videos and user-generated content on Facebook, Instagram and YouTube as well as Australia.com alongside a media partnership with The Telegraph.

Some of the #24MillionMates introduced so far include: Ben from South Australia; Brian from Western Australia; Janine from Victoria; Penny from New South Wales; Marcus from the Northern Territory; and Madison from Queensland.

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