Dundee campaign targeting Americans

TOURISM Australia has launched the next phase of its A$36 million Dundee campaign with a series of videos inviting Americans to book a trip Down Under and visit the ‘set’ of the movie. 

Starring Aussie actor Luke Hemsworth, the videos will take US travellers on an exclusive behind the scenes tour of the Dundee movie backlot, showcasing the breadth of spectacular and unique experiences on offer across #Australia. 

The second phase of activity, Visit the Set of Dundee: Son of a Legend, builds on the momentum of the Dundee: The Son of a Legend Returns Home campaign, which was unveiled at the Super Bowl in February to over 100 million American TV viewers.

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