New global campaign to boost inbound tourism

NATIONAL tourism agency VisitBritain is this week launching a new global campaign for 2018 to boost inbound tourism to Britain. The campaign ‘I Travel For…’ uses short films and story-telling to shine the spotlight on unexpected experiences and less-explored destinations in #Britain, alongside its globally renowned and iconic landmarks and attractions. The campaign aligns the passions that motivate people to #travel with experiences that can only be had in Britain, inspiring overseas visitors to book a trip right now.


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