Brits most treasured memories revealed

A study into childhood memory has revealed some of the nation's most vivid early memories, with school trips and first pets proving to be the most popular. The research, collected by beach holiday specialists On the Beach, provides an insight into Brits' most treasured childhood memories, and reveals why certain memories are more likely to be stored and used to form the story of our lives.

The holiday company has collaborated with Peter Kinderman, Professor of Clinical Psychology at the University of Liverpool and honorary consultant clinical psychologist with the NHS, who has provided insight into how memories are constructed - and advice which may help people remember life's best moments more clearly.

When it came to the memories we look back on most fondly, the survey revealed our happiest memories include whole days in the swimming pool on holiday (14%), moving house (11%), making a holiday friend (10%), and our favourite childhood teachers (9%).

Almost half of the people surveyed (48%) said their most vivid childhood memories were formed when the weather was hot and sunny, while 30 per cent said their strongest memories relate to cold winter temperatures.

The research also proved Brits are a nostalgic bunch when it comes to looking back on our favourite memories. A staggering 88 per cent said they talk about their best childhood memories with family and old friends, while 20 per cent said looking back on happy memories helped them feel more optimistic about life in general.

Almost half (44%) said they looked through their holiday photos and video footage on a regular basis, and more than a third of parents (37%) said they talk to their children about happy memories they have shared together in a bid to help their children remember their best experiences more clearly.



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