Saturday, 13 October 2018

New marketing campaign for the Caribbean

INSPIRED by the Caribbean's sounds and sights, the region's leading tourism entities have joined forces to launch "The Rhythm Never Stops" - a vibrant marketing campaign enticing travelers to revel in the Caribbean's incredible
natural beauty, diverse cultures and hidden treasures.

The Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO) unveiled the fruit of months of collaborative efforts to showcase the Caribbean in a new, dynamic digital campaign, which started on Wednesday, October 10.

Supported by a select group of destinations and private sector partners, the video presentation targets social media, including Facebook, Instagram and Google Display. It features the electronic dance music of "Lean On" by Major Lazer x DJ Snake (feat. MØ), one of the most-streamed songs of all time on Spotify.



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