PUGLIA'S official tourist board has launched a new marketing campaign in association with London based advertising agency CupTheMarket. 150,000 thirsty Londoners will sip their morning brew in Puglia-branded paper cups which will be distributed from 50 coffee shops across the Capital’s zones one and two.
The fully compostable cups will feature captivating designs recalling iconic Apulian landmarks. The Trulli, the countryside, the sea and cactuses are all represented under the strap line ‘#Puglia travel therapy, grab your cup of happiness’. In between City meetings or whilst enjoying their lunch in Hyde Park, potential visitors will be able to link directly to the Tourist board’s landing page through a unique QR code printed on the eco-friendly cups.
A number of cafés will also distribute leaflets inviting customers to snap a selfie with their Puglia paper cups and post it on Instagram using the #weareinpuglia hashtag, with prizes on offer for the best shots.
Go Holiday news : www.govillasandcottages.co.uk
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