The Great American West

ENCOMPASSING Idaho, Montana, North Dakota, South Dakota and Wyoming, the region was previously known as the Real America. Now with its official relaunch, The Great American West brand will be used to strategically market Wyoming to tour operators, consumers and media.

Formed as a multi-state international promotional cooperative in the early 1990s, the region has been marketing collectively for more than 27 years in seven key markets, including The United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

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A brand new design for Lufthansa

LUFTHANSA revealed its new, modernized brand image to customers and employees at two major events at the Frankfurt and Munich hubs on Wednesday, the 7th of February. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, Lufthansa officially presented a Boeing 747- 8 and an Airbus A321 with the new design.

The response to the new appearance was predominantly positive, although some people missed the traditional yellow tone; nevertheless, it will receive a specific function to serve as a means of orientation and differentiation. The color will be found in the future, on every boarding pass and at every Lufthansa counter at the airport, among other things.

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