Wednesday, 16 May 2018

Rolling out the #LoveToTravel contest in India

CELEBRATING 260 years, Cox & Kings Ltd., the oldest and leading tour operator with operations in 22 countries across continents has collaborated with VisitBritain to promote #GreatBritain in India. The joint marketing collaboration will publicize Great Britain through innovative advertisements and contests in the Indian market. 

The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine & experiential tours. To popularize the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched.

Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a FREE Trip to Great Britain were announced for those with the most innovative travel video and pitch.

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