The National Coastal Tourism Academy (NCTA) report Coastal England: Are young people a lost generation’? cites independent research involving 12 in-depth interviews and a survey of 1,500 young people aged between 18 and 35.
- Respondents were unsure of types of coastal destinations or what they could do when they got there
- Almost three-quarters regard it with a sense of nostalgia
- One third said they could not think of anywhere appealing
- Four in five said they would rather visit elsewhere
Samantha Richardson, NCTA director, said: ‘This research could help transform the way in which coastal destinations view and communicate with this age group and highlights significant opportunities for growth that appeals to this market.
‘The results demonstrate that under-35s need access to the right information on what there is to do, the wide range of accommodation on offer, the interesting food, cultural activities, and itineraries and events tailored to this age group. What has also emerged is the need to target specific sectors for 18 to 35s, treating those with and without children differently.
‘Longer-term, there are real opportunities focused on active and wellness holidays. With the right product development and a drive on awareness, coastal destinations could see significant growth in these markets.’
The NCTA is a Coastal Communities Fund project that analyses the nature of coastal tourism to help boost jobs and the coastal tourism economy.
Go Holiday news : www.govillasandcottages.co.uk
‘The results demonstrate that under-35s need access to the right information on what there is to do, the wide range of accommodation on offer, the interesting food, cultural activities, and itineraries and events tailored to this age group. What has also emerged is the need to target specific sectors for 18 to 35s, treating those with and without children differently.
‘Longer-term, there are real opportunities focused on active and wellness holidays. With the right product development and a drive on awareness, coastal destinations could see significant growth in these markets.’
The NCTA is a Coastal Communities Fund project that analyses the nature of coastal tourism to help boost jobs and the coastal tourism economy.
Go Holiday news : www.govillasandcottages.co.uk
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