1. Summer is the cheapest time of year to go – Accommodation rates are lower in the summer and early autumn, as the island’s peak season is January to March. Yes, there's a chance of showers, but these are usually over fairly quickly. You can also enjoy events such as the Ocho Rios Jazz Festival, and the Reggae Sumfest at Montego Bay.
2. Villas are no more expensive than in Europe – It costs from £300 pp per week staying at the three-bedroom Linga Awhile in Discovery Bay. A comparable luxury villa in Croatia would cost from £314pp per week, and the rates in other Mediterranean countries such as France and Italy would be several times higher.
3. Bathwater temperatures for swimming – Sparklingly clean seawater with an average June sea temperature of 83.2°F). Then it keeps on heating up until September, when it reaches to an average of 85.4°F.
5. Entertaining music – With its origins in African villages, music has always played an important part in Jamaican culture. It is full of history and stories of freedom, independence, and politics, but was traditionally used to pass on messages and gossip, as well as to lighten the load of daily chores. Traditional dance music celebrates some of the island's special holidays and events.
6. And also – In a world increasingly fraught with terrorism, some of the traditional holiday destinations are losing their appeal. France has declared a national state of emergency. In Spain the threat of terrorism is 'high', in Italy and Greece the level is 'general', in Turkey 'further attacks could be indiscriminate’, while in Jamaica, the threat of terrorism is declared as 'low'.
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