IN 2015, 2.7 million Australians aged 14+ (or 13.9% of the population) took an overseas holiday – the highest number in many years. Despite the less-than-robust Aussie dollar and the undeniable spectre of terrorism, holidaymakers are jetting off in droves, according to Roy Morgan Research.
There are no prizes for guessing which overseas destination was most visited by Australians on their last holiday: it’s cheap, relatively close geographically, and they speak English … New Zealand. Almost 12% of Aussies whose last holiday was overseas travelled to NZ, putting it comfortably ahead of Britain and the United States (10.1%).
But England was a clear favourite for Pre-Boomers (18.5%) and Baby Boomers (14.3%), and the US narrowly topped the list for Generation Z travellers.
‘More Australians took an overseas holiday last year than they have for years, with perennial favourite New Zealand sitting pretty as the most popular destination,’ says Roy Morgan Research group account director Angela Smith. ‘And why not? As well as being virtually a hop, skip and jump away for Aussies on the eastern seaboard, it tends to be easier on the wallet than Europe or the US.
‘While many other familiar foreign favourites continue to attract Australian holidaymakers, the past decade has seen Hong Kong and China slip from the top ten as newly-popular destinations such as Indonesia and Germany move in.’
Go Holiday news : www.govillasandcottages.co.uk
There are no prizes for guessing which overseas destination was most visited by Australians on their last holiday: it’s cheap, relatively close geographically, and they speak English … New Zealand. Almost 12% of Aussies whose last holiday was overseas travelled to NZ, putting it comfortably ahead of Britain and the United States (10.1%).
But England was a clear favourite for Pre-Boomers (18.5%) and Baby Boomers (14.3%), and the US narrowly topped the list for Generation Z travellers.
‘More Australians took an overseas holiday last year than they have for years, with perennial favourite New Zealand sitting pretty as the most popular destination,’ says Roy Morgan Research group account director Angela Smith. ‘And why not? As well as being virtually a hop, skip and jump away for Aussies on the eastern seaboard, it tends to be easier on the wallet than Europe or the US.
‘While many other familiar foreign favourites continue to attract Australian holidaymakers, the past decade has seen Hong Kong and China slip from the top ten as newly-popular destinations such as Indonesia and Germany move in.’
Go Holiday news : www.govillasandcottages.co.uk
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