A report by the national tourism organization highlights ways businesses can improve their animal instincts, potentially providing a multi-million pound boost to Scotland’s visitor economy. Research found that holidays with pets had an average spend of an extra £126 compared to holidays without them, while more than two thirds consider their dogs as family members when booking holidays.
The pet market has continued to grow in recent years and is now worth more than £4 billion. With an estimated 12 million households in Britain owning a pet, including 8.5 million dogs, the economic benefits of expanding pet offerings to domestic visitors could be hugely significant, says VisitScotland.
Analysis of searches on visitscotland.com found that there was 95% more interest in pet-related searches compared to searches for romantic holidays.
The release of the trends paper follows the launch of VisitScotland’s search for an ‘Ambassadog’ to set their ‘paw of approval’ on journeys across Scotland. It looking for a four-legged friend to follow in his or her owner’s footsteps, taking in everything Scotland has to offer – all to be documented on social media.
Malcolm Roughead, chief executive of VisitScotland, said: ‘#Scotland is the perfect destination for pet owners, with our spacious parks and award-winning beaches providing an excellent environment for furry friends. Pet tourism has the possibility to be worth millions to Scotland’s visitor economy and this latest paper offers some great tips for businesses on how to become more pet friendly, unlocking the potential of this lucrative market.’
Go Holiday news : www.govillasandcottages.co.uk
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