Australia a top destination for North American luxury visitors

AMERICAN and Canadian high-end travellers are strongly contributing to the substantial growth in US visitation to #Australia, with international luxury travel network Virtuoso revealing a 20% growth in bookings out of the US for the second half of 2015. 

Virtuoso Asia Pacific managing director, Michael Londregan said the figures prove that Australia is a strong international destination in the luxury field. ‘Australia is hot on the travel agenda for American and Canadian high-end travellers. States such as Queensland (up 48%), Victoria (up 26%), and Western Australia (up 11%) were recording significantly increased bookings on 2014 and figures for the current year were showing another year of growth.’

Tourism Australia managing director John O’Sullivan says the organization had placed increased focus on building high yield markets including investing in joint campaigns and sponsoring key events at last year’s Virtuoso’s annual Travel Week in Las Vegas.

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