Monster hunting tips

VisitBritain launches a six-week digital marketing campaign, which gets underway this week in France and Germany and The Netherlands, uses images and videos to showcase the incredible experiences that can only be had in the Inverness and Loch Ness area.

Tips include ‘cover as much ground as possible’ by exploring the area in a campervan, ‘listen to the locals’ on a guided kayak tour and ‘stay as quiet as possible’ while amongst deer and other wildlife in the countryside.

VisitBritain Director of Marketing Robin Johnson said:

“Steeped in history and culture and surrounded by breath-taking scenery, the #Inverness and #LochNess area offers an unbeatable holiday experience year-round. By inspiring visitors to book a trip now to come and explore this stunning part of the Highlands – and maybe even spot Nessie – we can spread the economic benefits of tourism throughout the year.”

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Picture Credit: David McKelvey 94735786@N00/9513682116 Urquhart Castle, Loch Ness via photopin.com

Loch Ness pushed in Scottish Highlands ad campaign

TIPS help holidaymakers track down the #LochNess #Monster, is at the heart of a new campaign to inspire international visitors to book a trip to Inverness in the Scottish Highlands outside the busy summer months. 

The Inverness Loch Ness digital marketing campaign, run by national tourism agency VisitBritain, stars in the Netherlands, France, and the US.

One tip encourages visitors to ‘build up your courage’ by visiting the Glen Ord whisky distillery, another recommends that monster hunters ‘step into camouflage’ by putting on a Scottish kilt and hiding out at The Dores Inn, Inverness, while another advises hunters to ‘patrol the area’ by taking to a kayak on Loch Beinn a’ Mheadhoin.

VisitBritain director of marketing Joss Croft said: ‘The Loch Ness and Inverness area is a fantastic destination to be enjoyed all year round. From exploring the majestic lochs and soaring highlands to soaking up the atmosphere of the cosy pubs and traditional inns, we want to inspire visitors to book a trip and come and visit right now so the economic benefits of tourism are spread throughout more of the year.’

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Picture Credit: Urquhart Castle, Loch Ness, Inverness, Scotland, United Kingdom - travel photography</a> via <a href="http://photopin.com">photopin

'Nessy' at heart of UK inbound campaign

AN extra £2 million in government money will be used to promote Loch Ness in Scotland as part of an inbound tourism initiative.

The four-year VisitBritain campaign featuring the Loch Ness monster will see extensive advertising, digital, and business-to-business activity launched in key tourism markets.

The activity could, says VisitBritain, generate an extra £3.5 million a year for Inverness businesses.

The Loch Ness initiative will be part of VisitBritain’s GREAT Britain campaign, which has boosted inbound tourism to the UK from around the world.

Inverness regularly attracts more than 200,000 overseas visits a year.

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Picture Credit:  "LochNess2". Licensed under CC BY 2.5 via Wikimedia Commons