TIPS help holidaymakers track down the #LochNess #Monster, is at the heart of a new campaign to inspire international visitors to book a trip to Inverness in the Scottish Highlands outside the busy summer months.
The Inverness Loch Ness digital marketing campaign, run by national tourism agency VisitBritain, stars in the Netherlands, France, and the US.
One tip encourages visitors to ‘build up your courage’ by visiting the Glen Ord whisky distillery, another recommends that monster hunters ‘step into camouflage’ by putting on a Scottish kilt and hiding out at The Dores Inn, Inverness, while another advises hunters to ‘patrol the area’ by taking to a kayak on Loch Beinn a’ Mheadhoin.
VisitBritain director of marketing Joss Croft said: ‘The Loch Ness and Inverness area is a fantastic destination to be enjoyed all year round. From exploring the majestic lochs and soaring highlands to soaking up the atmosphere of the cosy pubs and traditional inns, we want to inspire visitors to book a trip and come and visit right now so the economic benefits of tourism are spread throughout more of the year.’
Go Holiday news : www.govillasandcottages.co.uk
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