Wednesday, 16 March 2016

Follow that cab … to St. Kitts

TEN of London's black cabs displaying imagery of the St. Kitts Scenic Railway have taken to the streets of the UK capital in a joint partnership with British Airways. 

The campaign, in conjunction will run for 12 months, the aim being to awareness of the destination. The promotion encourages travel to the destination via holiday offers around key island events, such as the #StKitts Music Festival, Restaurant Week, and cricket fixtures.

The island’s minister of Tourism, International Trade, Industry and Commerce, Lindsay Grant, says: ‘We are very pleased to see the branded St. Kitts Taxi back on the streets of London and, more importantly, to note that there is a fully supportive campaign that effectively engages with the consumer for a whole year.

‘The London black cab remains a distinctive symbol of London and as such is an ideal platform to raise the profile of St. Kitts to consumers, whether they be Londoners or visitors to the capital.’

St. Kitts and Nevis is currently served twice-weekly on Saturday and Wednesday from London Gatwick by British Airways.

www.stkittstourism.kn




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Picture Credit: By Elaine Shaughnessy - own, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=14623303

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