In-bound tourism figures reach record levels

INBOUND tourism figures to the UK reached record levels last year, with 35.8 million visits. This represented a 4% rise on 2014 and the sixth consecutive year of growth. Since 2010, the number of visits has jumped 20%.

Meanwhile, visitor spend for 2015 was £21.8 billion, in line with 2014's record- breaking figure.

VisitBritain director Patricia Yates said: ‘This growth is fantastic news for the UK economy and shows we're on track to realise our ambition to grow international visits by more than 20% to 42 million by 2020, which could see an additional £4.5 billion in visitor spend, as well as driving tourism across all our nations and regions, so its benefits are felt across the whole of Britain.’

Latest forecasts from VisitBritain show that growth in visitor numbers is set to continue this year, with 36.7 million visits expected in 2016.

Despite the strength of sterling, spending by overseas visitors is predicted to climb to almost £23 billion this year.

In 2015, visits from North America showed growth of 8% last year compared to 2014, with 3.9 million visits. It was a record year for visits from European Union countries, with a 2% increase on 2014 to 19.9 million visits.


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