Niall Gibbons travelled to India to meet the country’s travel trade, and to announce Tourism Ireland’s sponsorship of the Irish cricket teams for the upcoming ICC T20 #Cricket World Cup, which starts in India on March 8.
‘Sport-related tourism has emerged as a very significant element in world tourism in recent years,’ said Mr Gibbons. ‘Our sponsorship of the team in this year’s ICC T20 Cricket World Cup offers us a superb opportunity to highlight the island of #Ireland. It’s wonderful for us to be involved in a sport that has such a wide appeal in India and we look forward to connecting and communicating with a wide audience of cricket fans.’
Mr Gibbons noted that Ireland has seen a 25% increase in visitor arrivals from India ‘over the last few years’, and said he expects this trend to continue. This growth has been fuelled by the recently-launched British-Irish visa scheme which makes it easier for tourists to visit both Ireland and the UK in a single trip.
In 2016, Tourism Ireland will be engaging with the Indian travel trade and media through familiarization trips, workshops, and seminars.
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