A MAJOR campaign to publicize #London as a tourist destination has been launched. ‘Fans of London’ will be promoted through VisitLondon.com and will showcase events, exhibitions, and anniversaries being celebrated in the English capital this year. The target market is North America.
The campaign is based on four short films, each featuring an American ‘super fan’ as they take part in an ‘experience’ to celebrate:
· The Queen’s 90th birthday
· The 400th anniversary of Shakespeare’s legacy
· Harry Potter and the Cursed Child
· An exhibition telling the story of the Rolling Stones, Exhibitionism, which opens at the Saatchi Gallery in London next month (April)
Chris Gottlieb, chief marketing and communications officer at London & Partners said: ‘Fans of London is about showcasing the unmissable events and celebrations taking place across the capital this year. London has an event for everyone and the four films we are producing showcase that diversity.’
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