A NEW website is spearheading a campaign designed to boost tourism to #Morocco. The site at visitmorocco.com has been unveiled as part of a tourism promotion push by the North African country which also involves print and online display advertising, events, and social media.
The #MuchMorocco campaign is targeting the UK, Ireland, US, and Canada. The website includes information on where to stay, attractions, the best places to eat, and links to practical details such as flights.
Amine Boughaleb, director of the Moroccan National Tourist Office in London, said: ‘Our aim with this campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish … all qualities shared by Morocco as a country.
Britain’s Foreign & Commonwealth Office, however, warns currently of a ‘high threat from terrorism in Morocco’.
‘Attacks’ it says in its travel advisory, ‘could be indiscriminate, including in places visited by foreigners. In April 2011, 17 people were killed and 25 injured in a large explosion in Marrakech. Protective security measures are in place at many Moroccan hotels and sites popular with tourists. Security measures, including security personnel, may be visible in certain areas.
‘The Moroccan authorities have warned of an increased threat linked to the growing number of Moroccans sympathetic or belonging to international terrorist organisations operating in Syria, Iraq, and Libya, and regularly report the disruption of terrorist cells.’
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