easyJet to launch loyalty scheme

EASYJET is to introduce a recognition scheme – Flight Club – for its most frequent travellers, the aim being to reward loyalty and provide flexibility for frequent flyers. 

The scheme will be rolled out across easyJet’s European network from early next year, when passengers will be invited to join Flight Club. The invitation will go to passengers who have booked and flown 20 or more flights, or who have recorded a specified annual spend with easyJet.

Carolyn McCall, CEO of easyJet, says: ‘Flight Club will reward our most loyal, frequent flyers – most of whom will fly with us more than 20 times a year. It isn’t like a traditional airline reward programme, because our customers have told us that those schemes can be a source of frustration. This is a loyalty scheme with a difference, because it gives passengers benefits they really value and can access immediately.’

Flight Club benefits will include free flight changes, free name changes, a lower price promise, previews of new routes, and special offers.

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