The promotion is an extension of its Escape to Jersey summer campaign and highlights that, as a destination, Jersey is seasonally diverse and offers something for visitors year-round.
The hub of the integrated campaign is a bespoke Escape to Jersey microsite that introduces visitors to local legends, shares insider secrets and focuses on the island’s winter-time delights, which include spas, scenery, and seasonal produce and cuisine.
#VisitJersey is calling on residents to become local ambassadors for the #island, sharing favourite winter moments, via Visit Jersey’s Facebook page.
Adam Caerlewy-Smith, head of Marketing at Visit Jersey says: ‘We know how passionate locals are about Jersey and who better to inspire potential visitors, and tell our winter story? Personal recommendations are incredibly powerful – and we want to harness our untapped local knowledge and encourage residents to share what makes Jersey special, during winter.’
Perhaps rent a campervan and travel around the island . . .
Go Holiday news : www.govillasandcottages.co.uk
All your holiday needs: IN PRINT - ON-LINE - DiGiMAG - SMARTPHONE -TABLET - BLOG - TWITTER - G+ - FACEBOOK
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