Virgin Trains creates rail ale

A ‘RAIL ALE’ has been created for passengers using Virgin Trains' east coast routes. The ‘Hop on Board’ brand has been devised by York-based Rudgate Brewery in conjunction with the train company.

Virgin Trains expects to sell more than 55,000 bottles at £4 each to passengers travelling on routes between London King’s Cross, Leeds, York, Newcastle, and Edinburgh.

#VirginTrains customer experience director, Alison Watson, says: ‘Hop on Board is an exciting step in revamping our on-board offering, embracing the craft beer revolution. Working alongside the #RudgateBrewery, we have created an ale full of flavour and charisma that epitomizes the Virgin Trains spirit and the hoptimist’s outlook on life – with us, the glass is always half full.’

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