Post-Christmas campaign to boost consumer protection

The UK’s Civil Aviation Authority (CAA) will run its annual ‘Pack Peace of Mind’ advertising campaign to promote Atol (Air Travel Organizer’s Licence) consumer protection to holidaymakers in January. 

The campaign will run for at least the first six months of 2016, with a focus on the peak-booking periods in January and at Easter.

The authority is urging the travel industry to back the campaign to ensure holidaymakers understand the importance of ATOL protection and look out for the ATOL certificate when booking.

CAA head of Atol Andy Cohen said: ‘We’ve been really pleased with the impact the Pack Peace of Mind campaign has had, with our research showing people feel more informed about Atol. But the risk of holidaymakers booking an unprotected trip and then losing out financially or being left stranded abroad is still very real. We want to make sure consumers fully understand why Atol is so important and how simple it is to check for protection.’

Go Holiday news : www.govillasandcottages.co.uk

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