The ‘Britain’s welcome to overseas visitors’ report, based on a survey of more than 5,000 visitors as they left the UK, found that 42% said they felt extremely welcome, compared to 30% in 2012 and 19% in 2009.
Overall, 89% of visitors surveyed said they felt extremely or very welcome in Britain. Of those, 93% said they would also be extremely or very likely to recommend visiting Britain to family and friends. Danes and Canadians felt the most welcome, according to the survey, followed by visitors from Sweden, India, and the US.
VisitBritain’s report also noted that personal recommendations scored top in influencing or inspiring people where to go on holiday, and were considered more influential than travel brochures, special offers, or advertising. In some markets, including four of Britain’s top markets – the US, Canada, Spain, and Australia – it was given as the most important factor from a choice of 22.
The first nine months of 2015 have broken previous records for inbound tourism numbers, with more than 27 million visits to Britain from January to September, a 3% increase compared to the same period last year.
Go Holiday news : www.govillasandcottages.co.uk
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