Visit Costa Rica launches new tourism strategy for 2018

THE Costa Rica Tourism Board (ICT) has launched a new tourism strategy for 2018 – ‘Wellness Pura Vida’. The tourist board will be working closely with Costa Rican hoteliers and local communities to develop their wellness offering. 

They will be promoting the use of the latest wellness techniques, whilst ensuring that they have a Costa Rican twist incorporating elements such as sports, organic food and local community outreach – a 360 degree attitude to wellbeing. They will also be promoting eco-friendly wellness tourism that has minimal impact on the environment. 

www.visitcostarica.com


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