New campaign to drive more visitors to the Sunshine Coast

VISIT Sunshine Coast (VSC) is working in conjunction with local tourism organisations and chambers of commerce to launch the second phase of the ‘Come to life’ marketing campaign, targeting the surrounding drive market in south east #Queensland and beyond. 

Building on the region’s ‘naturally refreshing’ branding and the successful roll-out of phase one of the program during 2017, phase two includes seven new 15 second television commercials, a dedicated ½ hour episode on the nationally-broadcast Queensland Weekender TV program, static and digital billboards throughout Brisbane metro, digital and social media placements and tourism offers redeemable until June 2018. 

The campaign will run until mid-March highlighting Sunshine Coast local areas including Caloundra, Kawana, Eumundi, Coolum, Maroochydore, Mooloolaba and the Hinterland, targeting Brisbane, Toowoomba and the Wide Bay regions.

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