TO celebrate the 90th Academy Awards ceremony (the Oscars), and the British Academy Film Awards (the BAFTAs) last month, British Airways has added a collection of award-winning films to a newly-created category in its in-flight entertainment. The category, called Award Worthy, features films which won 12 Oscars and 12 BAFTAs in this year’s awards season, as well as receiving 87 nominations across the two ceremonies.
Customers who fly with British Airways on long-haul flights have free access to over 1,000 hours of films, top TV shows and audio programmes via their personal seatback screen. The content is updated regularly, with categories often added for major holidays or key calendar events. These changes to British Airways’ in-flight entertainment system are just one of a number of ways that the airline is improving experiences for its long-haul customers.
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