Saturday, 1 September 2018

New segment at ITB Berlin 2019

TECHNOLOGY, Tours & Activities (TTA) is one of the tourism industry’s fastest-growing segments. According to Phocuswright, the international travel research institute, tours and activities make up around ten per cent of the global travel market – more than rail travel, car hire and cruises combined. 

The brand new Technology, Tours & Activities segment is the first of its kind in Europe and gathers the tourism industry’s most important groups at ITB Berlin who all share the same goal: promoting and selling in-destination services. Both major players and small startups will be showcasing their innovative products in this new exhibition.


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