Americans seek unique and novel experiences

EXPEDIA.COM analyzed thousands of data points this year to identify the top trends in travel for 2018, and the results show that American travelers are increasingly interested in unique and novel experiences.

Activities and experiences are increasingly popular as travelers look to personalize and customize their vacations. These are the fastest-growing activity categories in 2018 for the U.S.:

Fastest-growing category: Attractions. Observation decks and architectural landmarks are leading the pack, with the Eiffel Tower, Rome's Colosseum, the 360 Chicago Observation Deck and the High Roller Observation Wheel in Las Vegas among the top trending attractions.

Runner-up: Tours & Sightseeing. Walking and hop-on-hop-off bus tours remain popular among travelers visiting big cities.

Third place: Shopping & Culinary Experiences round out the top categories, as travelers look to get the most out of their destinations and sample local flavors.


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