From water to wine

IN a new approach to attract the visiting friends and relatives of expats living in Australia, today the Mudgee Region launches its new tourism campaign, Water to Wine – supported by the Australian Government’s $50 million Export and Regional Wine Support Package. 

Each year, thousands of visiting friends and relatives flock to the shores of Sydney, spending time with their loved ones and enjoying the beach-lifestyle. Too often, however, hosts who live fast-paced lives are tasked with coordinating activities and adventures to keep their guests occupied.

What is most interesting, is that more than half of international Visiting Friends and Relatives visitors (55%) will take over-night trips on their own, with 17% of the hosts accompanying them on overnight/short break trips.

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The lure of Wellington and Marlborough

WELLINGTON'S creative and cultural attractions plus a scenic Marlborough trip are being promoted to lure Australians here for an autumn break.

Tourism New Zealand is partnering with the Wellington Regional Economic Development Agency (WREDA) and Destination Marlborough to raise awareness of both places among Australians and to encourage them to visit.

A four week campaign will run from next week with the aim of increasing the number of arrivals by 7.5 percent in March to May this year. That would see more than 7000 Australians heading to Wellington and Marlborough for a short holiday.

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Picture Credit: pintrest Marlborough Sounds, New Zealand by Rach Stewart

Ride to the Borders

VISITSCOTLAND is encouraging visitors to travel to the Scottish Borders by train this summer to experience the region’s unique Common Ridings and festivals in the Year of History, Heritage and Archaelogy, and provide a boost to the local visitor economy.

The opening of the Borders Railway in September 2015 means that the traditional Borders Common Ridings and festivals are now more accessible than ever before. As part of the Borders Railway Blueprint partnership, the national tourism organisation seeks to maximize benefits from the new Borders Railway.

Next up is Selkirk Common Riding on Friday 16 June when the solemn casting of the colours ceremony follows the Riding of the Marches, which commemorate the times when their forbearers patrolled the boundaries of their settlements on horseback.

Throughout the summer weeks, each Borders town then takes its turn to celebrate its remarkable history and unique identity with hundreds of horses and their riders gathering to follow the chosen principal in:Ride to the

• West Linton Whipman Play, 2-10 June.
• Peebles Beltane Festival, 18-24 June.
• Melrose Festival Week 18-14 June with the rideout on Monday 19 June.
• Galashiels Braw Lads Gathering from 23 June with the Braw Lads Day on Saturday 1 July.
• Jedburgh Callants Festival from 24 June with the Common Riding on Friday 7 July.
• Duns Summer Festival 2-8 July.
• Kelso Civic Week 16-22 July with the Yetholm Ride on 22 July.
• Lauder Common Week from 30 July with the Common Riding on Saturday 5 August.
• Coldstream Civic Week 6-12 August.

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Picture Credit: Pintrest