Hoseasons heralds 2016 as ‘year of short breaks’

HOSEASONS has described 2016 as the year of the short break after a 16% year-on-year rise in three- and four-night self-catering bookings across its UK lodge, park, and boating locations.

Short break sales through third parties, including high street travel agents, are up 10% this year.

The number of holidaymakers booking more than one short break with the domestic tour operator is also up, by 12% year-on-year.

Simon Altham, managing director, said: ‘These figures clearly show our customers’ holiday habits are changing. Many are working longer and harder, so it’s easy to see why taking several UK short breaks that allow them to relax, re-charge, and catch up with family or friends is becoming appealing.’

Short break bookings for the Whitsun half-term were up 28% compared with the same week last year, which Mr Altham attributes to families looking for safe destinations near to home.

So far this year, Newquay, Cornwall, is the most popular short break destination, while Devon, Somerset, and Dorset combined have seen the biggest regional increase, with bookings up 40% compared to last year.

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Hoseasons expands cottage portfolio

#HOSEASONS has expanded its cottages portfolio by adding more than 9,000 properties from its sister Cottages4you brand. The domestic tour operator now has 11,313 UK cottages available under its Hoseasons brand. 

Previously the extra stock was available only via its consumer-facing website, cottages4you.co.uk.

Head of trade sales Tariq Khan said the move demonstrated the company’s commitment to giving agents and consumers the widest possible choice in the domestic breaks market. ‘Bringing everything together in one place simplifies the booking process for agents and re-inforces the strength of the Hoseasons brand.’

The operator has just recorded its fifth record summer in a row. Sales of its lodges and parks products were up 10% during the school summer holidays compared to the same period last year. The operator’s entire range, including boating, was up by 5% year-on-year.

www.hoseasons.co.uk

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