A hill of Mr Beans, made famous by comedian Rowan Atkinson and dressed in trademark tweed jacket while each clutching the iconic ‘Teddy’ bear, travelled on the Underground, went for a ride on the Coca Cola London Eye and took selfies with passers-by in Trafalgar Square.
The Beans were out on the streets to celebrate the launch of a brand new mobile game called #PlayLondon with Mr Bean, which helps visitors discover the city’s tourist highlights and forms part of a new drive to attract more UK and international visitors to the capital.
VisitLondon.com, Endemol Shine Group and Pointvoucher have worked together to develop the free to play mobile game which sees an animated #MrBean visit #London attractions. By spending time playing the game, players will be able to pick up vouchers which they can then cash in for discounts when they holiday in London, and also find great offers on locations around the city.
Download “Play London with Mr Bean” for free! For more information visit www.play.london
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PLAY London with Mr Bean is an interactive mobile Match-3 game with geo-location features, starring an animated Mr Bean character visiting scores of tourist attractions in central and outer #London.
Launching later this year on iOS and Android the game will engage with visitors to the city and help them discover London’s hidden tourist gems, and the city’s cultural and foodie highlights. It will feature hidden treasures and great offers that can be found all over the city.
By spending time playing the game, players will be able to pick up vouchers which they can then cash in for discounts when they holiday in London and find great offers on locations around the city. Discounts may include free Wi-Fi, or money off hotel room rates and at famous visitor attractions.
www.play.london
Go Holiday news : www.govillasandcottages.co.uk
All your holiday needs: IN PRINT - ON-LINE - DiGiMAG - SMARTPHONE -TABLET - BLOG - TWITTER - G+ - FACEBOOK
