THE first Saturday in the New Year is dubbed “Sunshine Saturday” in the UK. It is the busiest day of the year for holiday bookings in Europe. As a recent survey carried out by the world’s largest travel group TUI Group has shown, January has become the busiest month of the year across Europe for the tour operator, with huge spikes in bookings observed each Saturday in January.
This year, the busiest day for holiday bookings in the UK was January 7 with more than 27,500 TUI customers in the UK booked their annual holiday. Mediterranean beach holidays remain one of the most popular holiday types among British tourists, some top destinations include the Balearics, Corfu and Rhodes.
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