Shades of the River branding for Thai Air Asia

THE Tourism Authority of Thailand (TAT) and Thai Air Asia are delighted to announced a co-branding partnership as part of the broad strategy to promote the action-packed Amazing Thailand Tourism Year 2018.

It also incorporates the latest Amazing Thailand Go Local project as well as this year’s communication concept of Amazing Thailand’s ‘Open to the New Shades’.

The co-branding partnership will see the airline brand its newest Airbus A320 aircraft with the ‘Shades of the River’ design, reflecting the Thai local way of life. The modern graphic and airline livery features a glimpse of the daily life of a Thai fruit vendor, who’s selling her goods out of a wooden boat while rowing past amazing scenes of natural beauty, complemented by Thai artisan design motifs.

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