TOKYO based startup tour operator Heartland JAPAN is leading the way in creating sustainable #travel #destinations off the so-called Golden Route (Tokyo, Kyoto, Hiroshima etc.) which is currently overburdened by the year on year increase in inbound travellers (an increase of 450% over the past five years), set to reach 40M in 2020.
In spite of the staggering rise in foreign tourists, relatively little has been done so far to make travellers aware of alternative destinations, with a continued fixation on commercialised travel spots. It is here that Heartland JAPAN positions itself in providing the information and means for inbound visitors to journey off the beaten track.
Heartland JAPAN aims to create life-changing journeys, to provide physical and spiritual fulfillment through outdoor activities, hands-on experiences and cultural exchanges with locals. The company’s current fully guided adventure tours cover five destinations across #Japan, all of which are reachable from the various 2019 Rugby World Cup and 2020 Olympics game sites, providing the perfect opportunity for visitors to these events.
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